“Digital and Social Media Marketing” builds on the foundations of marketing theory to focus on digital marketing and the role of the digital landscape in today’s business environment. The module also develops your understanding of social media marketing as an essential part of digital marketing.
In this module, you will discover online trends that impact marketing, including the “dark side” of social media’s negative issues. You will also learn how to measure the impact of digital marketing and build strategies for online marketing and social media usage.
The module will include several activities and discussions, and use “live” information on digital and social media marketing, as this area is constantly changing