2023_Spring_PG_Understanding Consumer Behaviour

Welcome to the Understanding Consumer Behaviour module. Understanding Consumer Behaviour is a 15-unit module which will run in the Spring Term of your postgraduate studies. This is a strategic module for the subject of consumer behaviour. It covers the various aspects of consumer behaviour, concepts, and theories for consumer psychology at the higher levels in marketing. This document is intended to act as a guide for you. It sets out the topics we will be covering over the term and gives details of what is expected of you in terms of attendance and preparation for the seminars. I look forward to working with you on this module.